In an effort to comply with mandatory recycling requirements, reduce disposal costs, and enhance public image, GBB planned and implemented a comprehensive recycling program for the U.S. Postal Service Headquarters, a 2,700 employee complex located in Washington, D.C. GBB developed a multi-material office recycling program to recover high-grade office paper, newspaper, aluminum, glass beverage containers, and corrugated cardboard.
In addition to technical assistance in designing the collection and marketing systems, GBB designed and developed a series of promotional materials, including: logo and theme (GBB worked with ideas suggested by USPS staff for logo and created the SOAR theme, Saving of America’s Resources -- A United States Postal Service Recycling Program); preliminary flyer announcing the program kick-off; four-color brochure distributed to all employees, providing details on the collection program; business cards for volunteer recycling coordinators; poster for common areas, entranceways, and elevators; signage to place above containers (in keeping with building aesthetics); auto-narrated slide presentation for employee training; tee shirts, hats, and other promotional give-aways; and artwork for silk-screened containers. The educational program won awards from the U.S. EPA and the National Recycling Coalition.
