For a private company, GBB assessed business opportunities in materials recovery facilities (MRFs). The types of materials and their proportional quantities expected currently and in the future were identified, based on GBB’s database of results from existing programs. End user market specifications were assessed to determine sorting and other upgrading processes required. Contractual agreements for providing MRF capacity to local government-sponsored recycling programs were described. Methods to market the company’s capability to local governments were also described. Institutional and economic issues to developing an all-private merchant MRF were outlined, with a recommended approach to overcoming them. A marketing plan for the firm to use to enter the MRF industry was also provided.