Communities Adopt SmartEngine™ to Promote Business Recycling
SWACO (OH) and Tri-County Solid Waste District (AR) Are Early Adopters of Next-Generation Tool

(Fairfax, VA – January 3, 2005) - Gershman, Brickner & Bratton, Inc. (GBB) announced today that the Solid Waste Authority of Central Ohio (SWACO) and the Tri-County Solid Waste District in Northwest Arkansas recently signed up to use the SmartEngine™ Online Waste Audit & Business Recycling Promotion tool as part of their program to promote and increase commercial recycling in their communities.

SWACO is one of 52 solid waste districts in Ohio and has become a catalyst for recycling and reuse programs in Franklin County which includes the City of Columbus. The SWACO service area has a population of over 1,069,000 and includes more than 28,000 businesses. The Tri-County Solid Waste District is one of 16 regional districts in Arkansas and covers the Northwest Arkansas Counties of Benton, Madison and Washington. With a population of over 325,000, the district is home to more than 8,600 businesses.

The patented SmartEngine™ is the first Web-based waste auditing technology that public solid waste agencies can seamlessly integrate to their Web sites to both promote increased recycling as well as conduct an online audit of a property’s solid waste practices and service charges. A unique report, using local waste collection services/cost data and local recycling service providers to evaluate recycling options for participating businesses, is generated for each business. This typically indicates quantities of recyclables and cost savings, all geared to help increase recycling. SmartEngine™ can reach thousand of business in the community at a fraction of the time and cost of doing so with the traditional method of people physically conducting on-site waste audits.

“As early adopters of the SmartEngine™, both SWACO and the Tri-County Solid Waste District are showing how proactive they are by leading the way in what will become, we believe, an industry standard for business recycling promotion. We are looking forward to working with them to implement the SmartEngine™ and integrate it to their websites,” noted Bob Brickner, Senior Vice-President of GBB. “The traditional manual-contact audit and leaf-letting approach is, in our opinion, an expensive and time-consuming method! The SmartEngine™ approach moves recycling reviews from the Stone and Iron Ages into the Internet Age!“

In the Fall of 2004, GBB nationally launched the current version of the SmartEngine™ at SWANA’s WASTECON conference in Phoenix, and it is now formally being marketed to local governments across the country.

Gershman, Brickner & Bratton, Inc., is a national solid waste management consulting firm founded in 1980 that works on solid waste collection, processing, recycling and disposal issues, including construction waste and demolition debris projects for both the public and private sectors.