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GBB Waste Outlook

Gershman, Brickner & Bratton, Inc. - Solid Waste Management Consultants

Innovation and Leadership
in Waste Management
Quality - Value - Ethics - Results

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Speaker's Corner

WTE Market Overview

Presentation by Harvey Gershman

Harvey GershmanOn July 20, 2010, GBB President Harvey Gershman made a presentation entitled "Market Overview Presentation" during the 2nd Annual Waste-to-Energy Finance & Investment Summit held in San Diego, CA.

>> PDF of presentation

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GBB Extends Strategic Technology Partnership Agreement with C2Logix

GBB and C2Logix (formerly, Inc.) have extended their strategic partnership agreement to continue their extensive and successful history of jointly marketing and completing route optimization projects in the municipal solid waste sector.

C2Logix, headquartered in Northern Virginia near Washington, D.C., with offices in Phoenix and Tampa, was founded in 2000 and is a pioneering company in the use of command and control logistics technologies.  C2Logix’s route optimization solutions (FleetRoute™, TourSolver™, and C2RouteApp™), which make waste / recyclable collection operations efficient and effective, are available either as software solutions or as a Service Bureau.

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Recent GBB Assignments

In the past few months, GBB has been selected for several new assignments, including:

Evaluation of C&D Waste Stream for Recycling Alternatives
Broward County, FL

TourSolver™ Collection Route Optimization
Jefferson-Belmont Regional Solid Waste Authority, OH

Development of Local Solid Waste Management Plan
Orange County, NY
(as subcontractor to Cornerstone Environ- mental Group, LLC

Waste & Recycling Route Optimization Study
City of Syracuse, NY

We appreciate the opportunity
to assist these clients with their needs.

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GBB will be present at the following industry events. We look forward to seeing you there!

SWANA Senior Executive Seminar
Austin, TX
January 26-28, 2011

Bob Brickner, Speaker
Emerging Technologies Panel

Lorman Education Services Webinar
January 31, 2011

Bob Brickner, Speaker
"Opportunities for Recycling Construction Waste and Demolition Debris"

National Demolition Association Convention
Las Vegas, NV
March 6-8, 2011
GBB, Exhibitor

Residential Recycling Conference
Nashville, TN
March 29-31, 2011

Margaret Eldridge, Speaker

North American
Waste-to-Energy Conference

Lancaster, PA
May 16-18, 2011
GBB, Exhibitor

Nashville, TN
August 23-25, 2011
GBB, Exhibitor

Panel Discussion
"Metropolitan Government of Nashville and Davidson County Session - Total Solid Waste Management Planning and Implementation"

Visit the conference / tradeshow section of our Website for a continuously updated list of events!

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Gershman, Brickner & Bratton, Inc.

Gershman, Brickner & Bratton, Inc.
8550 Arlington Boulevard, Suite 304
Fairfax, VA  22031

Phone: 703.573.5800
Fax: 703.698.1306

For more info about GBB:



When You Need Community Support:
Making Informed Decisions Using Low-Cost Research

Building community support, especially around solid waste management and recycling issues, is often tough. One of the best ways to prevent or manage opposition is for public officials to first listen to the community and stakeholders. In these days of tight budgets, the more expensive quantitative research tools may be out of reach for many government managers. Fortunately, there are a number of lower-cost, effective research methods that public sector managers can use to help make informed decisions and build community support.

Online Surveys
Online survey research enables decision makers to collect a large amount of data in a relatively short time. The survey software performs analysis and displays results in real time. In addition, online surveys are flexible, allowing randomization of question order, complicated skip patterns and easy modification during the design phase. Also, people are more likely to respond, since the questionnaires are easy to complete and can be finished when respondents have time.

The key disadvantage is that results will not necessarily reflect a representative sample of the target population. Internet users tend to be younger and more highly educated than the general U.S. population, and some ethnic groups may be poorly represented. Further, those who respond are often a self-selecting group that has a special interest in the issue or project. Online surveys can also be subject to fraud or skewing by respondents who complete the questionnaire several times; however, there are mechanisms to minimize such occurrences.

Despite these disadvantages, the ease, low cost and flexibility of online surveys make them a valuable tool for solid waste managers.

In-Depth Interviews
In-depth interviewing is a research technique that involves conducting intensive, individual interviews with a select number of respondents. This methodology enables the researcher to explore perspectives, behaviors, attitudes, and situations in greater depth than through a questionnaire. When the interviews are conducted in a relaxed atmosphere, respondents may feel more comfortable sharing information than in a survey.

This tool can be used to gauge the opinions of key stakeholders about an issue or proposal. The primary disadvantage is that the results can reflect bias on the part of the respondent or the interviewer – or both. In addition, because the sample of respondents is small, the results cannot be generalized to the entire population.

Focus Groups
OutreachFocus groups bring together seven to 10 people who are representative of the target audience for a moderated discussion designed to elicit their opinions. Focus groups help answer "why" questions about a particular topic. When moderated well, participants interact with one another in a non-threatening environment, enhancing the quality of the discussion, and promoting the emergence of rich new insights. Like in-depth interviews, the results of focus groups cannot be generalized to the entire population. However, their chief value is in providing a window into the attitudes, behaviors and feelings of participants with the benefit of group dynamics.

An important element is the composition of the group, which should be as homogeneous as possible so group participants will approach the discussion topic with shared experiences. Also, it is essential to prepare a discussion guide in advance listing the research topics to be covered, the questions that will be asked, and the time allocation for each segment of the discussion. Finally, the most effective groups are conducted by an objective, trained facilitator, preferably someone who is not part of the sponsoring organization.

Taking the pulse of the community during early stages of planning for change is a smart move for solid waste decision makers. Online surveys, stakeholder interviews and focus groups together provide rich, nuanced sources of information about community attitudes and opinions. They let the community know that its officials are listening, and they help these leaders be responsive to community concerns when difficult, sensitive issues are on the table. These research tools belong in the toolbox of every solid waste decision maker who strives to be effective, persuasive, responsive, and successful.

Mary-Jane AtwaterDownload a PDF of a presentation, made on this topic at the Virginia Recycling Association Conference by Mary-Jane Atwater, GBB Principal Associate and market research expert.

Related Web Links:
>> Selected GBB Public Education/Outreach Projects

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Updates from the Guam Receiver

GuamIn a Court Order dated March 17, 2008, U.S. District Court Judge Frances M. Tydingco-Gatewood appointed GBB to be Receiver with full responsibility for bringing the Guam Solid Waste Management Division into compliance with the 2004 Consent Decree for violation of the Clean Water Act. The latest information about the receivership is available at:

GBB Commended for Work in Guam
In this excerpt from a November 14, 2010, Pacific Daily News editorial, GBB is commended for the work done as Receiver:

"But the real reason for the recent boom in recycling has been the court-appointed federal receiver, Gershman, Brickner & Bratton Inc., which took over solid waste operations in March 2008. It's done more for recycling than all local elected officials in the past few decades. [...] We commend the receiver for doing what's right, pressing forward with recycling, when our own elected officials lacked the political will to do so. And we strongly encourage residents -- whether they're included in the pilot project or not -- to do what they can to recycle more."

Take Me Out to the Ball Game!

Guam Baseball
(Click image to enlarge)

Jack Tucker (3rd row, second from left), GBB Receiver Senior Project Manager, joined the Santa Rita Braves of the Guam Masters Baseball League as a relief pitcher!

Quarterly Report
On August 11, 2010, the Receiver submitted its
ninth Quarterly Report
to the U.S. District Court of Guam. News coverage:

Click to view

New Trash Cart Program
GuamDuring the second quarter of 2010, the Solid Waste Management Division (SWMD) fully implemented the registration process and delivery of trash carts for weekly curbside trash collection as well as the new customer billing system. As of July 30, 2010, the SWMD had 19,416 customers, a 60 percent increase over the 12,080 registered customers the SWMD had when the Receiver was appointed.

"The new cart-based trash collection system is an important step towards keeping Guam clean and green," said Receiver Representative David L. Manning. "Residents quickly got on board, and the initial supply of 7,000 carts was exhausted before a second shipment arrived. Demand for the new cart was so strong that a third shipment was required in order to complete the delivery of carts to new customers."

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Turning Your Challenges
Into Success Stories!

(c) 2010 - Gershman, Brickner & Bratton, Inc.